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(2) THE CRITICAL DRINKER (UNITED KINGDOM 2006)

“I drink and I say things. I’m here to deliver reviews, breakdowns and analysis on modern entertainment media. Expect a healthy dose of sarcasm, biting criticism and low-functioning alcoholism.”

The second of my holy trinity of Youtube popular culture commentators hailing from the British Isles as its Scottish member – and Youtube alter ego of writer Will Jordan. He perhaps prompts the most controversy of the trinity, given that he has a profile of an entirely different higher order of magnitude than the other two – closing in on 2 million followers – and people online seem to love him or hate him with little middle ground.

I fall somewhere in between, although obviously falling more towards the former, given I’ve placed him second in my Top 10 Youtube rankings. The fact that there is such a divide – and that it is so intense – between his fans and his critics may well illustrate his recurring theme about political messaging in entertainment media (or as he puts it in his videos, the MESSAGE!), as his fans and his critics are usually on opposite sides of that message.

I often don’t agree with his criticism or for that matter his recommendations but I usually find them entertaining, which is my primary criterion for these rankings. The usual example off the top of my head is his criticism of Midsommar – I agree that film is flawed but for different reasons than the Drinker and which do not detract from my appreciation of the film as a whole, particularly for its visual and stylistic elements.

Similarly, the points where I disagree with the Drinker do not detract from my appreciation of the Drinker’s video content as a whole, including the persona he adopts for it – “a Scottish drunkard with a crude attitude, a penchant for black comedy, speaks in biting sarcasm and snark, and frequently uses running gags and catchphrases” as well as a “snide demeanor…juxtaposed by his intelligent critique of the art of filmmaking and storytelling.”

Although he can be as caustic as the other two members of my holy trinity of caustic critics from the British Isles, he is perhaps the most positive of them – with videos appreciating or recommending films or TV series, including some that might surprise those on the other side of his caustic catchphrases “updated for modern audiences” and “reflecting the world we live in today”, as well as videos proposing ways to fix the issues he criticizes.

Also I have a soft spot for Tatiana, the Critical Drinker’s fictional muse and with whom he is said (by himself) “to live out many of his most perverted desires”.

RATING: 5 STARS*****

S-TIER (GOD TIER)